Pricing Calculator

How we calculate this

If you choose markup mode, add the markup percentage on top of cost.
If you choose margin mode, solve for the selling price that leaves the desired profit share after cost.
Then calculate profit per sale, resulting margin, and resulting markup from that price.

Markup mode Selling price = Cost × (1 + Markup % / 100)

Margin mode Selling price = Cost ÷ (1 - Margin % / 100)

If your cost is $50 and you want a 40% target margin, the calculator solves for the price that keeps 40% of each sale as gross profit.

When should I use target margin instead of target markup?

Use target margin when you care about profit as a share of selling price. Use target markup when you price directly from cost.

Why must target margin be less than 100%?

A 100% margin would imply no cost at all relative to price, which makes the formula impossible for normal pricing.

Does this calculator include taxes or fees?

No. It is focused on pricing from cost and target profit percentage.

These tools are designed to make the math visible, keep assumptions clear, and give you a practical planning result you can review quickly.

This calculator is for educational and planning purposes only. It does not replace professional financial, tax, accounting, or business advice.